Posts Tagged ‘bridgestone’

Firestone become Associate Members of the Efficient 20 Programme

| June 3rd, 2011 | No Comments »

We are delighted to announce Firestone have become an Associate Member of the Efficient 20 programme. The Efficient 20 project is financed by Intelligent Energy Europe and Ruralnet Futures are leading all UK activity. It aims to identify methods to reduce fuel consumption in agricultural practices. Over 300 farms in 10 countries in Europe are about to start various pilots all aimed at improving fuel efficiency over the next two years.  By ensuring you are using the appropriate tyre pressure can lead to both environmental and financial benefits for farmers including reduced soil compaction, a drastic increase in the life of the tyres and a reduction in the fuel consumption.

Firestone are the agricultural division of Bridgestone tyres, the largest tyre manufacturer in the world and we look forward to working closely with them as the project develops to learn more with regards to fuel efficient farming. We recently announced the launch of the worlds first agricultural tyre pressure calculator for a smartphone (download here) which will be used as the basis of the research and this is yet another exciting development in our partnership.

Any organisations interested in becoming Associate Members to the programme can contact us to learn more.